It has been nearly a year since the end of our first Kickstarter campaign, and whilst we didn’t reach our funding goal, a huge amount of positives came out of the process.
After not reaching the target, we weren't going to give up and wanted to learn what people in the same boat did next. The solace sought came from Omar Mamoon from Dough and Co, who wrote a story for The Huffington Post, titled “Successfully unsuccessfully funded: how a failed kickstarter helped my business.” Why did it help his business? “One word: Confidence…Even though the Kickstarter didn’t fund, the momentum and people’s positive energy gave me the sustained confidence to keep going, to not give up.” I felt very similar to Omar in that the process gave me confidence too. Many other positives came out of the process:
It allowed me to re-evaluate– after not reaching the target, I wanted to leave no stone unturned and explored several options:
I met a couple of entrepreneurs on the masterclass who made me realize that the capital I required was quite small in comparison to others, and decided to fund the project myself by borrowing the capital to fund the first production run.
In summary, a huge amount of positives came out of the Kickstarter process which I wouldn't have learnt otherwise. I am hugely grateful for the support received and learnings which have given me the drive and determination to progress further.
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